EDINBURGH TRAM INFO - Publicity & Marketing
Page last updated Q2 2016
THE MOCK UP TRAM
OTHER PUBLIC RELATIONS
A MOCK UP OF THE TRAM
As part of an ongoing public relations exercise, a mock up of the Edinburgh tram vehicle was placed in various areas within the City to allow public viewing and to give the opportunity to see what the Edinburgh Tram will look like, both inside and out.
The first outing was in Princes Street where it went on show on 23rd February 2009. It was intended to be on show for two weeks, but because of exceptional public interest it stayed there until late April.
On 27th April 2009 the tram was repositioned and it opened in Constitution Street, where it stayed until being moved and re-opened at the Ocean Terminal shopping complex on 6th June. Following this it moved onto the Gyle shopping centre. The mock up had a brief periodat the West End of Princes Street outside the Caledonian Hotel, andit ended up on display, as of December 2012, at the Airport adjacent to the new terminus stop beside the taxi rank.
OTHER PUBLIC RELATIONS
Exhibitions in local areas and in the City Chambers showed detailed drawing of some of the road layouts and areas where the tram will run. E.g. an open exhibition took place on 23rd to 25th September 2009 in Shandwick Place where detailed drawings of the planned road layouts were shown. This type of exhibition toured the various affected areas of the city and cumulated at the City Chambers between 22nd February and 20th March 2010.
Local newsletter leaflets and Traffic Regulation leaflets were distributed to local addresses to keep everyone informed of any planned work. Traffic diversions have been detailed in the local media and details given in Lothian Buses.
Work in Princes Street was suspended for the Christmas and Hogmanay events.
A web site has been in place during the construction of the Edinburgh Tram Network.
Personnel from TIE visited local schools and interest groups to put forward the message of the benefits of the tram system.
An education program has been necessary to explain to some cyclists that travelling along the grooved tram line might cause them to come off their bikes!
Edinburgh Tram personnel have given out education leaflets, pens, badges, baseball caps, toys, etc all in an attempt to gain popularity and increase awareness.
The toy model is made by SIKU at a scale of 1:87 and was commisioned as a small run with the standard Siku model and "Trams for Edinburgh" transfer added.
If you are interested in model trams then you may wish to check out the Tramway & Light Railway Society.
OPERATOR OF THE YEAR 2015
Edinburgh Trams Won the Operator of the Year 2015 award at the National Light Rail Awards which took place on 7th October 2015.
Transport Convener Lesley Hinds said:
"Everyone at Edinburgh Trams can take great pride in what they have achieved. The team have put in a huge effort to make Edinburgh’s new tram service a success and they deserve all the credit for this award.
Ian Craig, Chief Executive of Transport for Edinburgh, said:
"This is fantastic news for the Edinburgh Trams team who have put in so much work to launch the service and to make it a success."
The Awards took place on 7th October 2015.
The mock up tram was delivered to Edinburgh Airport terminus on 25th May 2016 to be used as an information point. This image was taken on 26th May 2016.
Information from Edinburgh Trams which was "...Posted on Friday, 7th October 2016 at 10:05
We’ve given a new lease of life to the former tam mock-up which was used during our project phase, by turning it into a special Information Lounge for our customers.
Now proudly situated on the plaza at Edinburgh Airport, it has become a popular point of interest for our customers. The Information Lounge offers information on onward travel, iPads, maps, ticket sales, waiting area and even free Wi-Fi.
We’ve also teamed up with Edinburgh Airport to use the lounge as a waiting area for customers who require special assistance to complete their journey by air.
The Information Lounge is open from 06:30-20:00, 7 days a week. Should you be passing when it is closed, the exterior of the lounge also provides all the information you need to complete your journey to the City Centre by tram.
Next time you’re passing through, why don’t you take a look? You can even jump into the Driver’s cab and have your photo taken!..."
Please see more photographs below -
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