Edinburgh Trams

C R Smith Campaign

The adverts on the trams for the C R Smith campaign - Images are below the text.

252 - From Bannockburn to Dundee

253 - The Royal Mile to Balintore

255 - From Leith tae Alloway

258 - From Turnberry to Blair Drummond

259 - From Carrbridge to The Forth

260 - From Glasgow to Peterhead

261 - From Glen Nevis to North Queensferry

262 - From Dunblane to St Andrews

263 - From Lossiemouth to Kinross

266 - From Falkirk to Musselburgh

267 - From Largs to Dundee

269 - From Inverness to Edinburgh

270 - From Fraserburgh to Finnieston

272 - From Troon to Edinburgh

274 - From Pitlochry to Meadowbank 

275 - From Speyside to Aberdeen

277 - From Lochmaden to Dunfermline

??? Pending unveiling... 30 Jan 2018

 
The first commercial advertising deal was announced on 9th August 2017 with C R Smith. 18 of the 27 trams are to receive unique all over adverts with images of iconic subjects connected to Scotland.
 
Press Release from 9th August 2017 by Edinburgh Trams.
 
"Edinburgh Trams has announced its first ever commercial partnership with CR Smith, a company with a long established Scottish heritage. 

The two-year deal will see 18 of Edinburgh Trams’ 27 fleet wrapped in a highly visual campaign that aims to promote a ‘Window to Scotland’ and the breadth of CR Smith’s customer base across the country.

The inaugural advertising deal was negotiated by a unique city partnership between Marketing Edinburgh, Transport for Edinburgh (TfE) and Edinburgh Trams, on behalf of City of Edinburgh Council.

Edinburgh Trams was identified as a unique promotional platform by CR Smith to reach its Scottish customer base, with the new dramatic advertising creative expected to be seen on multiple occasions by around 1.3M Edinburgh residents and annual Scottish visitors.

Eighteen individual designs will be rolled out from today (9 August 2017) on the tram network. From “Falkirk to Musselburgh”, “Glasgow to Peterhead” and “Dunfermline to Dundee”, CR Smith’s stunning artwork beautifully pairs iconic and surprising Scottish imagery that reflects not only the geographical spread of CR Smith’s customer base, but also celebrates Scotland’s soul and personality.

The first designs revealed include a Musselburgh racehorse racing alongside a Falkirk Kelpie, the oldest stone bridge in the highlands at Carrbridge, arching over the Forth Rail Bridge and Glasgow’s cone crowned Duke of Wellington with the white and orange striped lighthouse at Peterhead."