Edinburgh Trams

C R Smith Campaign

The adverts on the trams for the C R Smith campaign - Images are below the text. Other images on our site of the trams in service can be found by clicking here.

251 - From Cumbernauld to St Fillans

252 - From Bannockburn to Dundee

253 - From The Royal Mile to Balintore

255 - From Leith tae Alloway

258 - From Turnberry to Blair Drummond

259 - From Carrbridge to The Forth

260 - From Glasgow to Peterhead

261 - From Glen Nevis to North Queensferry

262 - From Dunblane to St Andrews

263 - From Lossiemouth to Kinross

266 - From Falkirk to Musselburgh

267 - From Largs to Dundee

269 - From Inverness to Edinburgh

270 - From Fraserburgh to Finnieston

272 - From Troon to Edinburgh

274 - From Pitlochry to Meadowbank 

275 - From Speyside to Aberdeen

277 - From Lochmaden to Dunfermline

17 May 2018 - 

256 - "Whoever fitted it we can fix it"

Whilst not a part of the campaign this advertisement is for the service that C R Smith provides for fixing (repairing), no matter who fitted the original installation.  

04 Jun 2018 -

265 "Whoever fitted it we can fix it"

A second tram with the same advert at 256

Gogar Bridge with 265 on left and 256 on right. 7 June 2018.  

The first commercial advertising deal was announced on 9th August 2017 with C R Smith. 18 of the 27 trams are to receive unique all over adverts with images of iconic subjects connected to Scotland.
 
Press Release from 9th August 2017 by Edinburgh Trams.
 
"Edinburgh Trams has announced its first ever commercial partnership with CR Smith, a company with a long established Scottish heritage. 

The two-year deal will see 18 of Edinburgh Trams’ 27 fleet wrapped in a highly visual campaign that aims to promote a ‘Window to Scotland’ and the breadth of CR Smith’s customer base across the country.

The inaugural advertising deal was negotiated by a unique city partnership between Marketing Edinburgh, Transport for Edinburgh (TfE) and Edinburgh Trams, on behalf of City of Edinburgh Council.

Edinburgh Trams was identified as a unique promotional platform by CR Smith to reach its Scottish customer base, with the new dramatic advertising creative expected to be seen on multiple occasions by around 1.3M Edinburgh residents and annual Scottish visitors.

Eighteen individual designs will be rolled out from today (9 August 2017) on the tram network. From “Falkirk to Musselburgh”, “Glasgow to Peterhead” and “Dunfermline to Dundee”, CR Smith’s stunning artwork beautifully pairs iconic and surprising Scottish imagery that reflects not only the geographical spread of CR Smith’s customer base, but also celebrates Scotland’s soul and personality.

The first designs revealed include a Musselburgh racehorse racing alongside a Falkirk Kelpie, the oldest stone bridge in the highlands at Carrbridge, arching over the Forth Rail Bridge and Glasgow’s cone crowned Duke of Wellington with the white and orange striped lighthouse at Peterhead."

The other two were a later addition - 

Twitter comment from C R Smith from 29 May 2018

MoreWe love #Tramspotting in Edinburgh! 📸FIX from CR Smith has expanded our @EdinburghTrams fleet with two more trams gliding through the city. #CRSmtihTramshttp://www.crsmith.co.uk/bl …/two-more-edinburgh-trams-fixed/

Press Release from C R Smith 29 May 2018 - 

"Whenever we are in Edinburgh, it’s always great to see one of our branded trams as part of our Window to Scotland campaign, which we launched last summer.
For each us, it’s tricky to pick out a favourite image as each one is so visually striking. One minute the Kelpies is the favourite, then it switches to the cheeky looking meerkats at Blair Drummond, then to a golfer at St Andrews.
Because these images have made such an impact and made people smile, we’ve decided to sponsor two more Edinburgh Trams, bringing the total number of CR Smith trams up to 20.
This time around, the new tram designs feature our FIX side of the business, which is popular with residents in Edinburgh, due to many properties being Listed Buildings or in Conservation Areas.
FIX from CR Smith does exactly what it says on the tin – they fix products installed by anyone no matter the age. Whether it’s upgrading your conservatory roof, replacing glazed units, or repairing the hardware, you can get your home to once again look and function as it should."